Typical Manufacturing Business Customer Acquisition Process
How Your Market Position Declines
Only one or two of your products, services, or capabilities (the top 20%) have the potential to place you in a higher market position. The rest is just getting you by.
The true value of what you and your business is capable of is buried like hidden treasure, amidst the majority of relatively low-value work (the bottom 80%) that takes up most of your focus and resources.
Operating at the market position you deserve requires shifting your focus out of the low value 80% and into the high value 20%.
The longer you take to do this the more your business falls behind.
Devalued In Three Ways
Ineffective Marketing
General marketing activities to create “brand awareness” cause you to be seen as one of many
Poorly Matched Clients
No ability to attract the kind of ideal clients you want makes you dependent on bread & butter type work
Lowered Prices
Bread & butter work forces you to lower your prices to stay “competitive”
Download Free Ebook
Learn how to communicate in a way that positions your manufacturing business as a niche authority, so that your most ideal clients and customers don’t see you as being merely one of many, but as the only one for them.
For manufacturing business owners with a solid reputation in their industry but who are struggling to acquire the kind of clients and customers they want
Author
NICK HARDMAN
With a background in psychology and industrial design, Nick is the authority for manufacturing business owners on how to overcome commoditization within their industry specific niche.
PAST CLIENTS INCLUDE
Why Your Marketing Is Unprofitable
It’s not targeting your most ideal clients only and causing your business to be seen as “one of many”
Why You’re Vulnerable To Falling Prices & Rising Costs
You’re focused on the bottom 80% of the products, services, customers, and clients in your business, which can get you by in the short term but not without eating away at your market position
Why Your Marketing Is Unreliable
You’re overly reliant on referrals and word of mouth business
No One Cares About Your Brand
Merely advertising your presence in the marketplace to create “brand awareness” has zero ability to attract your most ideal clients and customers
No One Cares About Your Capabilities
There are many other businesses who appear equally as capable as yours
No One Cares About Your Solution
They only care about their problem and whether you are the one they can trust to solve it
Get The Free Ebook
For manufacturing business owners with a solid reputation in their industry but who are struggling to acquire the kind of clients and customers they want
