Use Your Technical Product Information
To Simplify Your Customer’s Buying Process
Focus On Addressing Their Problem
Not Selling Your Solution
“In this increasingly commoditized global economy—of downward price pressure, shrinking margins, and intellectual property theft—the features and benefits of your products aren’t enough to differentiate your business. But if you can simplify your customer’s buying process and addess the underlying issue of why they’re in the market in the first place (being problem-centric not solution-driven), then you can position your company as the no.1 choice in your category. Shift your focus from creating products and solutions to creating the system that makes your customers trust you, as the only one for them”
Nick Hardman
Founder & CEO
For Manufacturing Businesses That Are Impacted By
Complex assemblies
Custom configurations
Highly specific orders
Extensive part catalogs
Stockouts
Field technician errors
OEM compatibility
Spare parts
Service kits
Design changes
Duplicate 3D CAD files
hidden in random server locations
Stale product information
Cumbersome ERP systems
Incorrect meta data
Part numbers
Third party installers
Cheap knock-offs flooding their market
Price competition
Shrinking margins
Commoditization of their industry
What Manufacturing Business Owners
Are Saying
“Today’s customers don’t seem to care about brand anymore. The only way we can compete is by trying to be as cheap as possible, but that has led us down the path of intense price competition and shrinking margins”
“We used to be the pioneers in our field, but now we’re more like a supermarket moving cheap white-labelled clones that we bring in from overseas. It’s hard to see how we can get our edge back”
“The market has been flooded with cheap knock-offs. It’s hard to differentiate when the customer can get a virtually identical product for half the price, even if it’s bad quality”